The Trending Stuff about Packaging Material

Trending Stuff about Packaging Material - Ms Packaging

The consumer market is getting larger and diverse with each passing day. Companies are coming up with different kinds of products for satisfying customer needs and demands. It is needless to say that the competition in the market is cut-throat as everyone is trying to outdo the other. Using the right kind of packaging material becomes a crucial step in grabbing eyeballs of customers. Until and unless the customer feels the urge to pick up the product from the rack, chances of purchasing the same are minimal. And this is not possible without an interesting packaging design.

Trends that are gaining popularity with packaging items

  • Looking beyond green packaging

It is true that companies are emphasizing on the use of environment friendly packaging materials and such initiatives are being appreciated by customers as well. But there is something beyond green packaging as well. And this is the area that the packaging industry is targeting to get closer to customers. The companies are trying to look for alternative packing material sources, which are earth-friendly as well as affordable at the same time. You can definitely buy cardboard boxes as eco-friendly packing material. Try customizing these for better visual effects and customer attraction.

  • Joining the digital revolution

We all know how the digital revolution has impacted almost every aspect of our life. Interestingly packaging suppliers are also greatly influenced by this trend and trying to implement the changes as and where applicable. Digital printing has become a popular choice with brand owners, packaging converters and retailers alike. It is easier to get consumers engaged with this technique at emotional, local and personal levels. Digital printing is proving to be economic and can give stiff competition to ordinary package decoration in a great way.

  • Clear visibility of the packed goods

Gone are the days when the customer would have believed whatever you would have explained. Today, the customer asks for minutest of details about the product and only when satisfied buys the same. Minimal clutter on the product packaging is welcomed by the customer. Using a clear packing tape for such packaging is highly recommended so that the customer does not have any difficulty in checking the product inside the packing. It is also good if the packaging contains precise information regarding the ingredients, its benefits, probable side effects and similar details. Clear labeling is being encouraged greatly off late.

  • Emphasis on multipurpose packaging

The main purpose of packing a product is to ensure that the thing inside remains protected and does not get damaged while being transported from one place to another. It is interesting to note that demands of multipurpose packaging are increasing globally. With this step, the packaging can be used in different ways once the customer brings the item home. In-fact packaging industry have understood the value of the same and working towards the same.

  • Customized labeling

Anything that is customized and personalized always has a special place. The same stands for packaging as well. After getting the materials from packaging material suppliers, they can be customized as per requirements. Hand drawn logos and other kinds of special designs can be done on the packing items to make them more attractive.

Whatever be the packing trends, demands of general packaging items like parcel tape dispenser, brown parcel tape etc. will always be there as without these packing would not be possible at all.

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Top 4 Time Saving Packaging Tips

Top 4 Time Saving Packaging Tips - Ms Packaging

Product packaging is crucial when it needs to be transported from one place to another. However, if the process of packaging is not correct, the whole procedure might become time consuming. Infact this might lead to delay in dispatching of the product, which is not desired in any situation. This is the reason that things have to be arranged in such a manner that product packaging does not need much time.

Many a times it has been seen that poor packaging leads to tearing of the parcel. Re-packaging is the only thing that can be done in this situation. Packaging processes need to be reassessed so that time-saving opportunities can be identified. Every minute in the packaging process is important, particularly in places where the pressure of packaging is high.

Mentioned below are four time-saving packaging tips:

  1. The workstation should be proper

Without the right kind of workstation it is not possible to do any kind of work. And this concept applies for the packaging industry as well. Since packaging requires manual labor, it must be ensured that people involved in the job are not stressed and strained physically. The workstation should be such that bending, reaching out to long distances, stretching should be reduced as much as possible so that chances of injuries are minimized. Make small adjustments to the workstation so that packaging becomes comfortable and convenient physically. It also makes the packaging process smooth, efficient and well-organized.

  1. Having packaging supplies at the right places

No packaging is complete without the right kinds of packaging materials. And these materials should be present at the right places to reduce packing time. Places where constant packing is done get messy and things get lost and misplaced. This leads to time loss and the job gets hampered. It is recommended to keep the supplies at the right places so that you can get them at hand’s distance. Some essential items needed for packaging include scissors, tape dispensers, knives, pens and markers and so on. Larger items like cardboard boxes etc should be kept at one place so that finding them is convenient.

  1. Bring the packaging supplies close to the packing workstation

While starting the process of packing, you would need all items close to your hands. When new supplies come to the warehouse, they should be kept in a place from where they can be accessed conveniently. Some packaging supplies which get exhausted quite quickly include bubble wraps, cardboard boxes, strapping, packaging tape, document enclosed envelopes etc. These items should be stored strategically so that reaching them from the workstation is easy and convenient. Ensure that these items do not block doorways and passage ways.

  1. Proper skill set for packaging is must

If you think product packaging is a simple job, you are highly mistaken. Packaging needs adept hands as different materials need different kinds of packaging. If you want to save time for packaging, make sure that you choose the right skill set. If delicate items are being packed, they need to be handled with care and immaculate precision. Again, if bulk orders need to be delivered, you will need many hands to get the order done within deadline. Reassess the ways in which best packaging can be done for the products. If required, hire trained professionals for the job.

Implement these ways and see how quickly the packaging can be done without any fuss and hassles.

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How Packaging Tapes Market will Witness a Surge in Demand in Coming Years

A recent market study has unveiled the emerging demand of packaging tapes in global market. The growth rate is estimated at 5.34% in the studied period. It has provided an insight of the emerging trend and the revenue analysis among the various segments of this genre. The big players in the business are constantly investing in technology and production of the packaging tapes. They all have realised the increasing demand and are forecasting even greater demand in the coming years.

Packaging tapes can be fragmented into four major categories based upon their usage:

Strapping Tapes

Strapping Tapes - Ms Packaging

The tapes, with the ability of withstanding high temperatures, are widely used for unitising of pallet; building of items and enclosing fibre-board boxes that are corrugated. These tapes are quite strong as they are made up of films of bi-axial oriented polypropylene (BOPP). They are likewise called as filament tapes as well. To increase the tensile strength of the tapes, fibreglass in used which can be further strengthened by using the orientation of cross-seam. For seamless usage these tapes can be used via automatic tape dispenser machines. This comes quite handy!

Packing Tapes

Packaging Tapes - Ms Packaging

Also known as parcel tapes or box tapes, these tapes will supposedly be the largest contributor in the increase in demand of packaging tapes. These are widely used, offer easy handling and are of medium-strength. They find most of their usage in the food and beverage industry and also the automotive industry along with chemical, electrical etc. All on all they are the basic option for packaging of any corrugated box. The sealing of these tapes mostly follow six-strip and H-seal orientation. The most commonly used versions are brown parcel tape also known as translucent tapes.

Light-duty Packaging Tapes

Light-duty Packaging Tapes - Ms Packaging

These tapes are a little less durable and are comparatively of lesser strength than brown packaging tapes but are widely used for light-weighted purposes. The use varies from enclosing small carry bags, envelopes, tins, bundles, garments to wrapping up of gifts and chocolates.

Even if it comes low in the strength table, the widespread use will make it a mega-game changer in the increase of revenue. By the year 2020, it is expected to increase in production to as high as 10.17 million square meters. The adhesive used in such type of tape are mostly pressure sensitive, acrylic or of rubber resin. The adhesives are used based on the requirement such as the acrylic adhesive is used for UV protection as well as durability, whereas the rubber resin has basic functionality of adhesion and higher initial bond strength.

Secondary Packaging Tapes

Secondary Packaging Tapes - Ms Packaging

These tapes, known as Security Packaging Tapes, have widely used for the purpose of the secondary sealing. They provide security from any external tampering and are quite abundantly used in the food and beverages industry as well as chemical and pharmaceutical industry for the purpose of protection. They are manufactured with designs of colours printed upon them with various features such as any kind of instruction or resistance from additional taping etc.

The packaging tape industry is on its road of creating a new market with wider prospects that will change the way we pack and transport products.

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How can you use packaging as a marketing tool

All of us get subconsciously lured towards the stuffs that have attractive and interesting packaging. Even if we are just window shopping and see a product with an unusual packaging, we cannot manage to skip it without a good look.  Companies have well understood this phenomenon and likewise packaging has become a significant part of marketing any product. You should believe packaging as an investment that will surely lure considerable number of customers than otherwise. Here are few tips that you can incorporate to make the packaging a successful promotional tool.

Stand out in the crowd

With so many products being available in the market, it is quite important to deviate from the conventional norms and stand out to catch the eyes of the customers. Shape and color of the product is the foremost thing to attract visibility of your product. In a crowd of rectangular cartoons your box will stand out if it is of some other shape instead. Cardboard packing boxes have infinite options to provide. Experiment with different shapes.

Secondly, the color is one factor that will pop out from the crowd. Color block designs usually are catchy and effective in our minds. You can use colors to identify your brand. Many companies stick a specific color block design and whenever people see that pattern, they relate to the respective brand.

Incorporate some graphic element on the products face. There is numerous numbers of graphical representations available to choose from. Along with a unique graphic, you should also give priority to the text, font and color.

Make a Silent Salesman

Once the product has a prospective customer’s attention, you should use the packaging to keep a hold of that stare. Make the customer read through your product and go through the details. The best way to convince the customer is via a pictorial representation. People relate to images more easily and they are quite impact as well. Use an alluring image of your product and the customer is forced to think twice before keeping its hands off of it.

Provide Interesting Information

Your product will have a longer impact on the existing customer if they enjoy reading through the packaging as a pass time. For example, a consumable product can give probable recipes associated with the product. Customers love reading such additional contents.

You should also use the logo and brand mark of your company in the packaging in such a way that it leaves an image in the mind of the customers. And the next time they see anything related to the logo, they think of your product.

Durability and Handling

An easy to use package is always lovable. If the customers are finding is easy to handle the product via the packaging then they will stick to your product. They will get comfortable with the way your packaging works. If you are providing reusable products the go for such packaging that the product is well protected within. People get attached to durable things. Packaging material suppliers will provide you with variety of options to choose from. Get the right one for your product.

Do a lot of market research, consumer preference research and then only go for designing the package. Quality is equally significant. Such packaging might cost you a little but it will ensure good amount of returns and hence don’t hesitate to invest.

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How can you use packaging as a marketing tool

All of us get subconsciously lured towards the stuffs that have attractive and interesting packaging. Even if we are just window shopping and see a product with an unusual packaging, we cannot manage to skip it without a good look.  Companies have well understood this phenomenon and likewise packaging has become a significant part of marketing any product. You should believe packaging as an investment that will surely lure considerable number of customers than otherwise. Here are few tips that you can incorporate to make the packaging a successful promotional tool.

Stand out in the crowd

Stand out in the crowd - MS Packaging

With so many products being available in the market, it is quite important to deviate from the conventional norms and stand out to catch the eyes of the customers. Shape and color of the product is the foremost thing to attract visibility of your product. In a crowd of rectangular cartoons your box will stand out if it is of some other shape instead. Cardboard packing boxes have infinite options to provide. Experiment with different shapes.

Secondly, the color is one factor that will pop out from the crowd. Color block designs usually are catchy and effective in our minds. You can use colors to identify your brand. Many companies stick a specific color block design and whenever people see that pattern, they relate to the respective brand.

Incorporate some graphic element on the products face. There is numerous numbers of graphical representations available to choose from. Along with a unique graphic, you should also give priority to the text, font and color.

Make a Silent Salesman

Make a Silent Salesman - MS Packaging

Once the product has a prospective customer’s attention, you should use the packaging to keep a hold of that stare. Make the customer read through your product and go through the details. The best way to convince the customer is via a pictorial representation. People relate to images more easily and they are quite impactful as well. Use an alluring image of your product and the customer is forced to think twice before keeping its hands off of it.

Provide Interesting Information

Provide Interesting Information - MS Packaging

Your product will have a longer impact on the existing customer if they enjoy reading through the packaging as a pass time. For example, a consumable product can give probable recipes associated with the product. Customers love reading such additional contents.

You should also use the logo and brand mark of your company in the packaging in such a way that it leaves an image in the mind of the customers. And the next time they see anything related to the logo, they think of your product.

Durability and Handling

Durability and Handling - MS Packaging

An easy to use package is always lovable. If the customers are finding is easy to handle the product via the packaging then they will stick to your product. They will get comfortable with the way your packaging works. If you are providing reusable products the go for such packaging that the product is well protected within. People get attached to durable things. Packaging material suppliers will provide you with variety of options to choose from. Get the right one for your product.

Do a lot of market research, consumer preference research and then only go for designing the package. Quality is equally significant. Such packaging might cost you a little but it will ensure good amount of returns and hence don’t hesitate to invest.

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Importance of Right Packaging

Importance of right packaging - Mspackaging

The role of packaging is crucial, as it is directly proportional to the safety and longevity of the product. On this note, people are more than ever looking for brilliant packaging measures with the increase of e-commerce platforms. There is an unstoppable need with millions of order placed every day and the right packaging is what entices the customer about the brand you make. Even for moving from one location to another, the proper packaging of some fragile to expensive items comes in prime concern as who want that their product gets damaged? Therefore, the industry must know the need of right packaging and how it must be taken forward.

What is the need of right packaging?

The need for proper packaging comes crucial when you are establishing your market presence. Mostly the new startups set up strategies to get the customers to their platform forgetting the need for packaging.

1. Packaging is your market presentation that exhibits how you can solve this major problem.
2. There is always a high-perceived value if the product is right packed

The major features of right packaging:

1. Function: The product that is catering to a particular industry must sort the purpose right. Most of the products are prone to be damaged not only during the transit but during also when they sit on the retailer shelves. So, a proper packaging is indeed crucial to make it work.

2. Attraction: How a product is packaged must also come to the eyes of the customers. For this purpose, many companies go with stringent measures to select a color, scheme, and materials used. Packaging material suppliers have also established a full market in catering to the varied needs of the customers.

3. Promotion: Today packaging also plays a role in direct marketing. The information of the product displayed on the packaging like directions to use and open.

4. Differentiation: In the flood of comprehensive ecommerce platforms operating, there should be a game plan that distinguishes your brand from the rest. The packaging here can account for a huge difference in sidelining your product from the rest. There are so many brands, and almost as many are selling the same. Therefore an ignition of the significant difference comes into place, and the right packaging can indeed take that care.

5. Communication: A major point to be stressed in marketing– that a package must define what it contains. It is the direct way to communicate. For international trade, there are many unambiguous, readily understood symbols makes it place for the distribution package. Rest it must come into account of the other party for the relevant information.

6. Use of quality materials: The packaging of a product is something that deals with strict measures of high-quality product usage. It could not compromised as the receiver/customer attention is fascinated by what he/she has got in their hands. Packaging material suppliers cater to the needs and requirement of the right prospect and certainly help in providing high-quality material.

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Know How Cardboard Box Can Create Wonderful Things

We mainly know of cardboard boxes as excellent packaging materials and for storing various kinds of things. Whether you are moving a house or an office, you will need cardboard boxes for the same so that things can be put inside and transported safely from one place to the other. Not only this, various items that are shipped and parceled from one place to another use cardboard box so that the item remains safe and secured inside.

Reusing the cardboard boxes

Once the items are shifted and set in their respective places or after receiving the parcel in the cardboard box, what do we do with the box? Have we ever thought about the same? We usually throw away the boxes or dump them in the store room. Basically they come to no use. People, who are conscious regarding environmental issues, get the cardboard packing boxes to some recycling center where they are recycled for further use and value. But if little creativity and innovative ideas are applied, various kinds of things can be made from the cardboard boxes. You might need to cut, bend, wrap, paint and try various artistic skills on the cardboard and come up with a wonderful item in the process.

Some creative ways of utilizing used cardboard boxes

  • Stylish bag – Cardboard boxes are quite hard and they are great storage items as well. Why not make a stylish bag out of the cardboard box? Decide in which shape you want the bag. Cut the cardboard in that shape. Now use tapes to fasten one piece of cardboard with another to give it proper shape. Use beads and strings to make an attractive handle for the bag. If you want you can decorate the bag in any manner you like with wrapping papers, cloth, satin ribbons and any other item of your choice. You can carry light items in this bag for sure. These bags can also carry gifts for parties etc.

Stylish bag of cardboards - Ms Packaging

  • House for your kitten or pup–Have you just bought a kitten or a pup and looking to make a place for them? Well, the old cardboard boxes can be of great help in this regard. Cut the boxes and create house like structure from the same by joining the cardboard pieces together. Make doors and windows in the house for ventilation. You can decorate the house in the way you want.

House for your kitten or pup - Ms Packaging

  • Jewellery box–Little girls are very cautious about their accessories and imitation jewelleries. Make a cute looking jewellery box for your little princess with the used cardboard boxes. Try to make a handle for the box with which she can open and close the box after use. You can also make a fake lock with cardboard and place it on the box. This will make your kid really happy as it has realistic feel!

Jewelry box of Cardboard boxes - Ms PAckaging

  • Boxes for keeping sports items–Sports buffs have various kinds of equipments and accessories and they like to keep them at a place. For instance cardboard boxes for golf clubs can be simply great so that the clubs are arranged at a particular place. Similarly there can be boxes for bats, balls and other sports accessories.

Boxes for keeping cardboard boxes - Mspackaging

Whether you are looking for packing or other purposes, you can buy cardboard boxes from various places – both general stores and online stores. Just see that the quality of the materials is good.

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