The consumer market is getting larger and diverse with each passing day. Companies are coming up with different kinds of products for satisfying customer needs and demands. It is needless to say that the competition in the market is cut-throat as everyone is trying to outdo the other. Using the right kind of packaging material becomes a crucial step in grabbing eyeballs of customers. Until and unless the customer feels the urge to pick up the product from the rack, chances of purchasing the same are minimal. And this is not possible without an interesting packaging design.
Trends that are gaining popularity with packaging items
- Looking beyond green packaging
It is true that companies are emphasizing on the use of environment friendly packaging materials and such initiatives are being appreciated by customers as well. But there is something beyond green packaging as well. And this is the area that the packaging industry is targeting to get closer to customers. The companies are trying to look for alternative packing material sources, which are earth-friendly as well as affordable at the same time. You can definitely buy cardboard boxes as eco-friendly packing material. Try customizing these for better visual effects and customer attraction.
- Joining the digital revolution
We all know how the digital revolution has impacted almost every aspect of our life. Interestingly packaging suppliers are also greatly influenced by this trend and trying to implement the changes as and where applicable. Digital printing has become a popular choice with brand owners, packaging converters and retailers alike. It is easier to get consumers engaged with this technique at emotional, local and personal levels. Digital printing is proving to be economic and can give stiff competition to ordinary package decoration in a great way.
- Clear visibility of the packed goods
Gone are the days when the customer would have believed whatever you would have explained. Today, the customer asks for minutest of details about the product and only when satisfied buys the same. Minimal clutter on the product packaging is welcomed by the customer. Using a clear packing tape for such packaging is highly recommended so that the customer does not have any difficulty in checking the product inside the packing. It is also good if the packaging contains precise information regarding the ingredients, its benefits, probable side effects and similar details. Clear labeling is being encouraged greatly off late.
- Emphasis on multipurpose packaging
The main purpose of packing a product is to ensure that the thing inside remains protected and does not get damaged while being transported from one place to another. It is interesting to note that demands of multipurpose packaging are increasing globally. With this step, the packaging can be used in different ways once the customer brings the item home. In-fact packaging industry have understood the value of the same and working towards the same.
- Customized labeling
Anything that is customized and personalized always has a special place. The same stands for packaging as well. After getting the materials from packaging material suppliers, they can be customized as per requirements. Hand drawn logos and other kinds of special designs can be done on the packing items to make them more attractive.
Whatever be the packing trends, demands of general packaging items like parcel tape dispenser, brown parcel tape etc. will always be there as without these packing would not be possible at all.